Consumer decisions are often determined not by interest in the product, but by its availability and ease of use.
Although instant noodles are available at gas stations, people are often discouraged from buying them by a very practical obstacle—the ability to conveniently prepare and eat them while on the go.
We analyze consumer habits and look for simple and practical solutions to make everyday life easier for people on the move and to ensure that they can enjoy a hot meal on both short and long journeys.
Thanks to our collaboration with VIRŠI, Samyang Foods (삼양식품) Buldak Original Ramen noodles are now available in new and convenient packaging at more than 80 VIRŠI gas stations throughout Latvia.
All you need is hot water and four minutes to prepare a warm and filling meal that you can enjoy anywhere!
